A boardgame project for farmers

"Ular Tangga" or "Snakes and Ladders" is a boardgame project made for farmers and their family. The main idea is to create a game that fun to play with family while learning the danger of pesticide and how to properly use it.
The boardgame then later distributed to farmers by VegImpact, a program funded by Netherland’s Government. This program aimed to improve food security and private sector development in Indonesia.

The logo & color scheme was inspired by the older Snakes and Ladders games. Traditional look is one of the goal so that it could easily accepted by the farmers.

Visual development.
Most of the time, the characters would be drawn in small size, so clarity of the picture is very important. I tried a few drawing styles until i decided to go with a specific character propotion which is big head for clear expression and outlined-artwork for sharper visual.

Positive facts/activities are placed on the stair boxes, on the other hand negative facts/activities on the snake boxes. If the player stop at the stair, the player will get an advantage. On the contrary, snakes will put the player on disadvantages.

The game, fun fact, rule of the game, dice and pawns set were arranged carefully for ease  of use, effective printing and easy distribution.

The final product. Hope you like it.