Amazon Key… when marketing goes wrong

The Woes of Marketing

Sometimes social media is a great way to introduce a new product, and sometimes it is not. Amazon has introduced a new service called Amazon Key. However, the response from YouTube was not what they were expecting. Amazon Key is a service exclusively for Prime members that radically improves the convenience of receiving deliveries. Amazon Key enables in-home delivery and secure home access for guests and service appointments.

https://youtu.be/wn7DBdaUNLA

Social Media Reactions

![d.PNG](https://steemitimages.com/DQmWUpYYPwsmPiNW5WDe1V7oRyayXthYpAgoXMHPwPYrnWN/d.PNG) ![b.PNG](https://steemitimages.com/DQmRuTuBQqxEpS6PNYbmrF7TfPp4Scc1AR4nXRw7kNpKsXa/b.PNG) ![c.PNG](https://steemitimages.com/DQmf8cGvW3eWQSPyFZsoGi9xLitHKJUPec6qb41dbknaT5a/c.PNG) _{[Image Source](https://youtu.be/wn7DBdaUNLA)}

Conclusion

Even as we evolve into a modern society, there are still somethings that we resist. Whether handing over your keys in real life or on the blockchain, we will still struggle to trust strangers. I think Amazon was disconnected from this basic fact. If you agree or disagree, feel free to leave a comment.

Amazon Key… when marketing goes wrong

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