Colonizing Human Attention

Awesome, never heard of him, great insight.

The ultimate scarce resource of today: Human attention, AKA "Eyeball hours."

And Captology, I had to look that up!

Captology is the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology. This includes the design, research, and program analysis of interactive computing products (such as the Web, desktop software, specialized devices, etc.) created for the purpose of changing people's attitudes or behaviors.

The science of marketing and interaction design as the science of capturing attention..

Great. Not news to me but then again I'm not normal.

He has an excellent point on the way we are going to live in a digital, virtual reality era in a way that it would make it impossible for future generations to be called humans and that piece dates back to some three years ago, but now very much has become the new reality for many. Scary.

Eyeball Hours, interesting. Thank you.