A new cryptocurrency for prostitution

A new ICO on the Ethereum blockchain is coming soon. "Lust" will be a digital currency designed for prostitutes and their clients to exchange money for sexual services. Lust, which will be using smart contracts and features that will help hide identity of those in the network has a lot of people questioning how something like this will hold especially when the people behind the ICO claim it's 100% legal.

I have looked into this project and found that there are some benefits and also some concerns that come with this coin.

Benefits: clients & worker remain anonymous, secure payment system with an escrow and a potential for an industry to blow up even further.

Concerns: Human trafficking, sex slaves and just everything that has to do with prostitution in general lol.

As for cryptocurrencies its not accepted everywhere and there are cities, states and even countries that have banned the use of Crypto. Besides prostitution is illegal in most places so I don't know how "100% legal" this coin will be.