Palnet? Why?

https://s14-eu5.startpage.com/cgi-bin/serveimage?url=https:%2F%2Fmiro.medium.com%2Fmax%2F1118%2F0*ZoMs_TQa5bioCQmd.jpg&sp=0e36d4ebe34000cbc70110d5bc3ebe73

Confusing. What exactly is the purpose of palcoin? I know it's a token on the steem blockchain. But why?

We're doing exactly the same thing with it. We create articles on the steem blockchain, but now with a palnet hashtag or via another frontend.

For newcomers we only make it more complicated. You can not work only with steem, steem-dollar and steempower. No, now there is also palcoin and palpower. Is palnet a new innovative application? I don't think so. It's just steem in another t-shirt ...

Can someone explain to me what is so spectacular about palnet?