'Tis the Season for Low Engagement

In late November, to early January, social media engagement drops through the floor. It happens every year just like clockwork. When you start seeing Christmas ads on television realize that whatever you’re putting out there is not going to get as many likes and shares and comments as you’re used to.

The reason I mention this is because if you’re like me, and you’re a data-driven person, who likes to look at your metrics daily (maybe hourly) you’ll be banging your head against the wall trying to figure out why that great picture you just shared is getting no attention and no love whatsoever.