I'm curious:

I don't think there are tags that do better than others per se although there are content creators that do better than others, through writing posts with passion and on interesting topics. There's no real silver bullet here although you mentioned a word in your few lines above: Engaging.

Through engagement with others on steem a content creator can gain exposure for their work, build relationships with others and drive their enjoyment, and reward, further. (I don't only mean financial reward either.)

Good luck.