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LIFE TACTICS

I WANT TO SHARE YOU THIS FRIENDS STORY, there was a blind man sitting in a park, with a cap at his feet and a sign in which, written with white chalk, he said: "PLEASE HELP ME, I AM BLIND". An advertising creative that passed in front of him stopped and looked at a few coins in his cap. Without asking permission he took the sign, turned it over, took a chalk and wrote another ad. He put the piece of wood back on the blind man's feet and left. In the afternoon the creative came back to face the blind man who asked for alms. Now his hat was full of bills and coins. The blind man, recognizing his steps, asked him if he had re-written his poster and, above all, what he had written there. The publicist answered: - "Nothing that is not as true as your ad, but with other words."

He smiled and went on his way. The blind man never knew, but his new sign read:
"WE ARE IN SPRING, AND ... I CAN NOT SEE IT"
Let's change TACTICS when something does not come out, and you'll see that it may turn out better that way.descarga.jpgimages (1).jpgimages.jpg

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