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How Does A Classic B2B Lead Funnel Look Like? 1. Awareness Stage: Entering the ...

... Funnel!

Your prospects are looking for information, solutions, or help on a particular problem.

Your business has an offer they can't resist, offering a perfect solution to their problem.

2. Consideration Stage: Lead Generation

At this stage, your prospects are comparing services and seeking validation for making a purchase decision.

Make sure to create a sense of urgency as well as showing confidence in your service/product, e.g., get your money back if you are not satisfied.

  1. Decision Stage: Close the sale

    Your prospects are now ready to say yes!

  2. Retention Stage: Nurturing

    Continue to provide valuable information and industry insights through direct mail, newsletters, or a call.

    At this stage, a client is much more likely to purchase your service again.

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