Community post
Why are email pitches so bad?
Via Twitter:

Recently my co-founder left Tintri. Now his email address has been aliased to me. Along with our interim CEO's email address. So now I get about 2.5x as much founder/CTO/executive-directed spam. Mainly it goes to my spam folder. The vast majority is:
- Somebody who wants to sell me a product or service I'm not even remotely in charge of: insurance, HVAC, loans, or capital investments
- Outsourcing companies who insist that their engineers are uniquely qualified to help Tintri with X, whether or not we are actually doing any X.
- Technical and executive recruiters who want to sell me their candidates or services
Are these pitches successful? Or, like all spammers, are they low-cost enough that they don't have to be successful? I imagine buying the list containing my email address was not free, so there's at least some cost.
The recruiters are the most personalized; they'll generally at least fill in a role we have listed.
The first two categories have switched to a multi-email approach, using a common pattern:
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Asking for a phone call, never an email or giving me a link to follow. This will never work (see Bridget above): "If you’re interested in a X, I’d be happy to discuss more on a quick call. Are you open next Wednesday?"
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Follow up asking if perhaps they got the wrong person (duh) or if I didn't see the first email, and "could I direct them to the right person?" I can't decide whether it's more annoying for them to ask me to do the lead gen work for them, or if they skip this step and just reiterate their first request.
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Passive-aggressive third email either asking for a one-letter response from a menu or "apologizing" for their persistence. e.g., "I guess now's not the right time."
I don't understand why spray-and-pray is still the industry default. Like I said, they mainly end up in spam.
Replies (1)
Yep, I'm well familiar with this practice.
Straight to junk mail.
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