Why Is Email Responsiveness Important?

We expect a response to our emails far sooner than the average business replies. By 2022, 126.7 trillion emails will be sent annually; and out of all emails received, 23% require an immediate response. Yet, most sales leads and business help lines take 42 hours to answer our questions. The longer we have to wait for feedback, the less interested we become - increasing our frustration and annoyance.

As a result, companies just lose money, turning off our appeal to their brand. In an age where 58% of people check their as soon as they wake up - even before scrolling social media, the news, or Google - why are businesses taking so long to get back to us?

Our biggest suggestions for improving your response time include: encouraging your employees to reset their email mindset, set clear expectations for email responsiveness, and utilize technology for quick and easy responses. Most importantly, keep a human touch in your approach - a touch of humor or personalization, even when using a prewritten script, goes a long way in humanizing our interactions with corporations.

Responsiveness is important. Learn more tips on improving your reply time below.
Infographic source: https://timetoreply.com/a-day-in-the-life-of-the-email-economy/