A recommended approach for developing a digital strategy

Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future.

To help you get started we have created a free digital marketing benchmarks download with a series of benchmarks covering overall digital strategy and the key tactics like Search, Social Media, Email marketing and site/experience design.