What is a brand?

What is a brand?
It is how a product service or company or organization is recognized.
It is an identity, personality and promise.
It is the human qualities that are associated and define its personality.
It is a symbol that represents the equity and value built within.

What makes up a brand?
A name.
An outward appearance or logo.
A personality.
A promise.
What makes a brand work?

Consistency
Studies show that consumers require at least 17 impressions of a brand before they become a customer. That means that in order to build a brand you have to build consumer trust and confidence.
How 360° incubates

We have a unique, proven approach to branding.

We collaborate with clients to explore and define through think tanks, focus groups, brainstorming and ideation.
We customize a clients process according to there situations.
We specialize in building consumer confidence and brand awareness.

360 Degrees
360d.com