What is regulatory tech and its popularity

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Regtechtimes seems to be a new media venture which created a hype amongst the steem users as they announced that they would be paying the contributors to their media in Steem tokens. So if any steem author contributes any story about the regulatory technologies they would be paid in the steem currencies. 

This was one of the effective use cases of the steem as currency. 

There is no upvote system involved as the media venture is not blockchain based but is wordpress based. 

However, those who are in position to write on regulatory technologies and whose content gets accepted by the team of Regtechtimes are rewarded using the steem tokens. This was one of the classic examples of cryptocurrency adoption by mainstream media and hence it was in news sometimes back