Keep It Real -A Blockchain Idea

While pondering over real world use cases, i see online retail as one of the biggest gambles of whether one is purchasing something real or fake and there are not many ways to identify the verity of the product.

I believe online retail trend is going to continue to increase across different product segment and a "blockchain of things" which is able to recognize and reconcile genuineness of a product will not only bring more sales to the genuine retailer but also bring immense satisfaction to the end product user.

Moreover it is going to keep FAKES at bay and keep it real.

Thoughts ?