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Cannabis crypto-currency?

So it seems like Tokes is the crypto for cannabis. The team has been developing this currency on the WAVES blockchain and the goal is to be the currency of choice for personal and business transactions for cannabis. It could be anything from buying at dispensaries to making larges purchases by businesses.

Their recent announcement talks about a partnership with a company that provides tours for people to different cannabis dispensaries. These agencies will then give 20$ worth of Tokes to the individuals which they can use towards purchases.

The question is: Why create a specific currency for this? Why not take payment of other currencies that are out there and well established today?

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Please share your thoughts/comments, and thanks for checking out my post!

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