Quick Guide: #CometWeek In A Click! ☄️

Waw.
The missions are possible.
When will the game begin?!

Thanks to both of you :) This is so much FUN!!!

Ayyy, so great to see this! Thanks for using/posting my explainer-memes, for making me beneficiary, and for all your kind words and incredible effort into this initiative to elevate Hive's community & engagement. You rock @wil.metcalfe !

I'm psyched to check out the whitepaper, woo! 🙏

P.S. Headlines and titles are really important, and a whitepaper like this deserve an elevated 'hook' as a title to get people to click. I'd be happy to help if you're interested.

🙌😁🙏

It’s been my pleasure Jay! You 100% deserve any sort of support I can muster! It’s not every day you find someone willing to step into the gaps with you! So sincerely! THANK YOU! 🙌

I have been using every ounce of my brain juice to get the #CometWeek White Paper right... my only reprieve has been having fun with the quirky little Astronaut Animations and Quick Link Buttons! Those have been fun!

Sooooo yes!

How can I turn down an offer like this!?

Would you thinkUP some catchy handles to bring this White Paper together? 🙏

Awesome! I'd start with this post, rather than 'Quick Guide', we could try stuff like:

-CometWeek Explained In 8 Sentences
-Want A Chance To Win 2000 Hive? Check Out Our CometWeek Quick-Guide!
-Quick Guide To 2000 Hive Raffle, It's As Easy As Commenting!
etc.

Any thoughts? 🙏

Edit: A similar principle applies to thumbnails. I love your animated astronaut (so fun!), and especially the movement is eye-catching, but it may be worth asking ourselves, is there an image that could convey more value? Is it worth experimenting with something else to get more traction / attention on our worthy cause?

ie:

I'm cool with whatever, but I love seeing good causes get as much signal boost and visibility in our chaotic, information-flooded world, so I figured I'd mention it as worth a think.

Absolutely love your feedback Jay!

I'm a branding guy so when I cameUP with the #CometWeek idea and thoughtUP the astronaut idea I just knew that once people clicked on it the idea would stick. Now what your talking about is how to get them to click!

Both are such tricky things but here's what I had in mind.

I'm thinking to structure the #CometWeek White Paper as a stickable reference to backUP the clickable front end that's coming!

Perhaps that's where we can get people in the door with the 2,000 Hive Hook... Then there's going to be organic questions and people will go to the White Paper in search and go... DAAAAMMMN! This is solid!

That's what I'm hoping for... So for now I'm gonna stick with the fun astronaut theme. But I do think that the title themselves could use something less mechanical and more clickable.

For example: "Quick Guide: #CometWeek In A Click"

What do you think of that one?

It is going to be FUN! I'm starting to get amped for the kick off! Very soon! Very soon! 👓

You know it! I'm glad that the quick guide made sense and your excited to begin @youngelder! #CometWeek will be kicking off very soon! Just keep an eye on the @Comet.Ranker account for the Count Down Post! It's coming!!!

When??? You have been saying soon forever, lol! I have loads of patience :) Can't you tell?

Bhahahaha! As you can tell... I have put the work into making this something special! Armatures loose their edge the closer they get to the end of a project... I know this and that's why I'm proceeding calm cool and collected! Pros know that its the finishing details that make all the difference! I'm starting with the end in mind... and I know that #CometWeek is gonna rock socks... Soooooo that's all I can say for now! 😉 It's going to be very soon! hahaha! 😆

lol, mean! I like knowing the plan, but this surprise is definitely going to be worth the wait!

Yep, I'm all about branding and have helped develop quite a few professionally. I even made animated videos on naming a brand and creating logos for a brand at the request of my biggest client to date, Evan Carmichael.

So... Comets, astronauts, all great brand stuff! And I was never suggesting you go away from that -- that's why I put the 'comet' splashing into a 'comment-thread' icon in my image there. :)

As for titles, I gave 3 examples my experience has taught me may be effective, and you springboarding off them into: "Quick Guide: #CometWeek In A Click" sounds great, so go for it man! Rock on with great titles, Wil! 🙏

hahaha! Yep! Gotta keep the cat in the bag for the time being... But soon! 😅

Done and done! "Quick Guide: #CometWeek In A Click"!

I'm looking forward to checking out some of the work you have been involved in! I LOVE seeing how other people have created things with meaning and that also hold lasting value!

Hey! Here's a great title for a post you might want to write! (I donno! But If you wrote it I would read it!) "Stick V.S. Click Marketing" 😁

Okay.
No problems.
I can't wait to compete with the big whales with the big hive powers.
Hahaha

That cat wants to streak across the rooftops to race the comets!!! Let him out :)

That graphic is great, especially for a professional look :) Maybe for the more fun ones with the astronaut, use a dark blue background, and white text for eye catching contrast? And maybe golden tickets?

The way you have it is awesome though :)

Yay, progress! :) And by all means, I packed a lot of value into them for anyone interested in branding, hope you enjoy! That is a great title, I'm a huge fan of hooks & headlines, thanks for sharing. (It also sounds related to the book 'Made To Stick' by the Heath Brothers.) What would such a post be about specifically? 🙏

Like a cat on a hot tin roof hey?! Well soon enough! It’s just a matter of putting the post together now! Hopefully that comes together nicely! 🙀

I have faith in you :) Maybe tomorrow I will make some art for it!!! I've been trying new techniques lately... The results are in a couple of my cover images.

Sophistication is knowing the difference between two points so it is a mind set. With every action their is an equal and opposing action. I’m curious about what your thoughts are around the differences between putting your efforts into getting people to click as opposed to stick.

In my mind anyways... there seems to be two different approaches to marketing. I hadn’t thought about it until we talked however... does that mean that you can do both? Yes! I think so... but we all have limited time to think about how we are going to market our posts intrinsically or extrinsically.

My goal is to get things to stick... so that people come back to the other relatable posts... the problem is... first they have got to click. But once they do... anytime people see the branding it’s going to create familiarity, excitement, and hopefully a decent dose of curiosity!

I think about it like this... we are inundated with information and content that’s all competing for our attention. Some of marketing is therefore mindshare. Exposure to branding eventually creates trust and it also sticks. Those people then become your number 1 word of mouth reps and then the idea spreads. At first there’s only a thin whisper of smoke... but with enough time it can catch and spread naturally.

Consistent force over a long period of time can compound out into amazing results! It’s all about being patient and persistent.

So that’s the idea behind #The #CometWeek White Paper. Then I’ll put the actual #CometWeek post together (hopefully today!) with the intent of getting people to click. This is where a little push marketing and the 2,000 Hive might help as fuel on the fire.

The White Paper might be considered the tinder or kindling. (it’s effort I’m going to light on fire... lol!)

So yeah... we need the clicks to spark the flame... but there has still got to be something sticky. Substance. For things to catch.

I’m not sure if your reading me or not... and I hope this all makes sense...

But that’s what I’m thinking with the difference between stick and click marketing approaches. 😅

Ohhhh! How cool is that! Ok! Now I gotta check! You know... I should engage the NFT community with this one! Get the word out visually! That’s a really good idea you have there... hmmmm!

Thank you for your faith! 🙌

I'll make some things for you, and you can mint them. All proceeds go to Cometranker :)

That’s pretty cool of you! 🤩

I can’t wait to see what you comeUP with! Should be lots of fun!!! 🙌

They will be fun to make for sure, I hope you like them :)

I upvoted you, thank you for posting! 👍

P.S. I’m curious Jay! Your mind works magic on saying the right thing at the right time. Did you thinkUP any other hooks or would it be better to keep the kindling basic? (Burning Man reference! Hahaha!)

Thanks, glad you like it! And yep, your ideas are all fantastic, I imagine that would make a great thumbnail, perhaps Wil will whip it up :) 🙏

Ah, I understand what you're getting at more now, thank you for explaining!

what your thoughts are around the differences between putting your efforts into getting people to click as opposed to stick.

My thoughts are that they're like the 'arms' and 'legs' of content-creation/marketing/audience-building.

Both must be used correctly and fairly often.

You could have the 'stickiest' content ever, but if it's not clickable, all your work is for nothing, since everyone will scroll past.

You could have irresisitably 'clickable' content, but if people don't find enough value once they've clicked through, they aren't coming back, and you may even get a bad reputation.

So... both are absolutely essential for any form of sustainable growth in any social project.

I've taught classes, seminars, and personally advised major CEOs on their branding efforts, and I agree about consistency and compounding. Extremely powerful. That said I've had clients who were consistent AF, but their brand was unpolished and weakly executed, so their consistency didn't amount to much. As I said above, both approaches are essential to successful brand-building, neither can be ignored or neglected.

Here's the Ryze Brand Guidelines PDF, for example: https://www.dropbox.com/s/770xn00vszdevk6/Ryze_Brand_Guidelines_2021.pdf?dl=0

It ensures consistency yes, but it also ensures quality, appeal, impressiveness as well. To occupy mindshare in others generally requires first CAPTURING attention (step 1), and then HOLDING attention (step 2), then compounding both over time.

Sounds like you're on the right track, your fire analogy is great. Well said.

To summarize again, both click and stick are absolutely vital arms & legs of any social project.

Wishing you massive success with yours and helping however I'm able. 🙏

Thanks Wil, I appreciate it!

I'm a fountain of good hooks, (I literally have an Instagram account dedicated to it: @goodhookz

I noticed 'Quick Guide' could use some work, so I offered some ideas. I'm happy to offer more in the same way, but first I'd need to be fed the 'original title' or content that you'd like ryze-ified, just as we did with the 'Quick Guide' title. For example, if someone wanted a better hook for their 'About' page, I'd say, don't call it about, call it:

"10 Things You Wish You Knew About #CometWeek" or "Raise Your Chances At 2000 Hive By Reading About CometWeek!"

So... Once I have something to work off of, I'll provide more hook ideas. Does that make sense? 🙏

I can't wait to see it :) Keep up the great work :)

😁🙌🙏

If you continue this mission, you can succeed very soon

This is exactly what I needed! Easily and quickly deciphered rules. Perfect!

Fantastic! Any other details you would like to digUP there’s the rest of the White Paper! And if that fails... ask away in the section of the White Paper that relates to your questions and I’ll come back and give you an answer! I really do appreciate any and all questions as it gives me a chance to create the #CometWeek FAQ! ☄️

Wishing you huge success!
!ENGAGE 25

☄️☄️☄️☄️☄️☄️☄️☄️☄️☄️

@wil.metcalfe I just sent a tip since this is an older post. I always love @ryzeonline graphics. I also love the concept and idea of @comet.ranker.

However, after reading all the whitepaper posts and this one as well, I am still not clear on what needs to happen. I am a simple checklist guy. I personally need something like this:

1. Find a quality post
2. Upvote quality comments using 100% from most favorite to least favorite until you don't want to vote on any other comments.
3. Make your own quality comment or ask a question maybe using some type of emoji or icon that I am not completely understanding
4. Maybe Tag or mention something or someone in the comment?
5. Maybe share the link somewhere else on Hive?
6. Need a step-by-step list like this or something for my dense-stroked-brain brother.

Please don't take it the wrong way. I truly love this I just can't wrap my head around it and I consider myself to be somewhat sharp most times, even after my strokes.

I know @gentleshaid and I talked about this on our walk and talk today on discord and really think it is an amazing thing Hive needs badly!

Firstly! I’m so glad that your taking the time to get versed on all things @Comet.Ranker and #CometWeek! That’s great! 🙌

As for the confusion...

I think that this is due to the fact that most people are used to doing a single mission but having several steps in completing.

I’ll do my best to explain but feel free to ask as many times as you like until you get the idea figured out!

Yes. Quality content invites quality comments and that is actually what most of the missions are about! Other than that there is the RankUP (or comment ranking as we call it!) mission!

Each mission can be completed separately (only 1 mission per. post) and must be reported back to the most recent @Comet.Ranker post within the comments in the following format. 👇

Depending on the mission you opted for make use of the appropriate mission identifier (think of this as an easy way for the #CometCrew to see the mission reports in the feed.) Select 1 of these red emojis depending on the mission you completed:

👉 ⭕️ ❗️ ❓ (if you commented)
👉 🔺 (if you comment ranked)

What follows is a link to the post that you completed the mission. (This way it can be verified.)

And also including a little about the post, the author, or perhaps why you commented or what you decided to say along with a tag to the author is often helpful and encouraging to the person you engaged with! (But that part isn’t a requirement... this is really just a pro tip.)

And walla! You have reported a Comet Mission! ☄️

It’s not to difficult and when it click it usually CLICKS if you know what I mean! 🙂

But yeah!

The main thing... there is the Comet Mission... and then there is the Report back to @Comet.Ranker HQ.

Hope all this makes some sense and helps!

Let me know if you got any additional questions and I’ll do my best to answer them!

As well!
Thank you for another tip! It’s so generous of you! I’m really glad to see that I am not the only one handing out #HighFive’s here on Hive! 🙌
So because this tip was on a post that @ryzeonline helped me with... all payouts on this post were to him! I’ll be sending this tip you just sent to Jay!

Thank you so much Joe! ☄️

@wil.metcalfe

Thank you so much

@wil.metcalfe thank you. I think this clears things up. I will try and run through a mission and report this weekend. Hopefully I can get @gentleshaid to do so as well.

How do we know we were successful in doing everything right?

Yes, @ryzeonline deserves some of that tip, but man, you have done something special here. We need to get the word out on this. I wonder if @jongolson and the #ctp folks know about this? This is right up their alley as they are all about community and engagement.

For sure!

Good luck on your 1st missions!

I’ll do my best to double check to make sure that your doing the missions correctly. I’m handling quite a lot atm but eventually I’ll be by with @comet.ranker to give you a confirmation badge for completing missions. I’ll also be granting you part of a Comet Point on H-E! ☄️

I hope you and your friend have fun doing the Comet Missions!

Let me know if you have any more questions as you go along!

Thank you for pinging JonGo about this! I’m not sure if he heard about @Comet.Ranker or #CometWeek yet... but now that you’ve tagged him here perhaps he will have a chance to look into it! 🙌

So something like this:

Find a post I like, leave a comment, vote on it, vote on some comments I like, comment on some comments and some other stuff.

1. Go to this post @Comet.Ranker https://ecency.com/hive/@comet.ranker/biggest-hive-reward-ever-2000-hive-for-a-friendlier-more-fun-hive-blockchain-cometweek-hq

2. Share this link for a post where I left a comment https://peakd.com/hive-150329/@gentleshaid/malaria-prophylaxis-and-natural-selection

3. Input my emojis for 🔺 ❗️ since I upvoted comments on the post and left a comment on the post myself.

4. Done

Not quite. Firstly... remember that you can only report 1 mission per. post. (So only 1 red mission emoji should be used per. report.)

Can you do all of the above and comment multiple times on a post or comment? Certainly! But it only counts for 1 mission.

Secondly. You must report back to the most recent @comet.ranker post (unless #CometWeek is in full swing! Then you would report to the most recent post with “HQ” in the title.

As well... please don’t forget. By reporting the mission back to @Comet.Ranker you are in effect highlighting that authors content. Good quality content deserves good quality comments right? So writing a little something about the author, the content your highlighting, your comment, or why you commented is especially recommended.

You might have noticed... there’s the ❤️ mission category... this is only unlocked periodically for exceptional effort in the comments (and at the #CometCrews discretion) and extra always goes a long way towards exceptional.

I hope this helps! 🙂

Ok, now I think I got it. Thank you so much for your patience. I imagine you are pulling your hair out getting this all off the ground and dealing with ass hats like me.

I completely understand about the quality and love given to comments.

The example I used was just a typical exchange between @gentleshaid and I. Now, you want to talk about leaving quality comments, now that guy, he leaves some ❤️.

Thanks, I really appreciate all the time you have taken to explain this to me. I am sure it will help others as well. Sometimes I can be so damn dense.

I do recommend we find a way to communicate this in a more easier to understand fashion. I think the hardest part to understand is how to report and where.

Hahaha! These are all things I LOVE to hear! And worry not! I think that counteracting the unfriendliness on Hive is mission critical to all of us succeeding and winning here on Hive! This is mission critical and I have all the patience in the world for everyone who’s showing genuine interest in @comet.ranker like you are! Thank you, honestly, for taking the time to understand the ins and outs of this initiative.

I should also mention... the Target ⭕️ Mission. Lots of people miss it! The ⭕️ Target post is the most current post that’s been reblogged by @Comet.Ranker! All one must do is... well comment on that post and then report back to @Comet.Ranker! Easy peezy! ☄️

Looking forward to seeing all the extra you guys are going to do in the comments! It’s so vital to the @Comet.Ranker mission! Together we can set the tone and win with Hive! 🙌

Hahaha! It’s all good! You know... I really struggled to break this down as simply as I could... The #CometWeek White Paper was a labour of love that lasted over a month and probably took on many forms by its 5th or 6th edit!

When I was finished writing it I knew that there was still going to be miss-understanding around it... and I decided that would be ok.

What I really wanted was for people to genuinely read and understand why comments and a friendly Hive were/are so important to all of our success here.

It’s not just about participation and getting reams of people to sign up and complete missions... I really want people to understand why this is important and what’s truly at stake.

I wanted to know who the people were that actually cared about a long term vision for Hive and the well-being of each and every person here.

Our social environment matters... and how we treat our own matters as well!

Making it actual work to join the #CometCrew... well! I think that matters somehow!

So thank you for taking the time and putting the brain juice into understanding what this is about!

It has certainly made you stand tall here on Hive in my eyes!

Welcome to the #CometCrew!

This quite summarises it taking cognizance of the correction made by @wil.metcalfe. Now, lemme go and read from the beginning.

Well, I appreciate it. The effort showed. I read it all, and it was written well and your point and passion were clear as day.

This for sure is a good thing and I will be posting about it Monday in an update about my new website. I am hoping if things work out with the geek coding peeps and their Gods that @comet.ranker might be able to play a role in the engagement of the users of it.

I'm totally honored! :) <3 🙏

Yeah, @wil.metcalfe really turned up with his comment-encouragement initiative. #BeastMode :) I'm thrilled you're getting the word out to others about it, Joe! 🙏

🙌