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stephan

@stephanserrano

230 followers 70 following 84 posts Reputation 36.17

stephan
@stephanserrano Jul 2, 2017, 11:38 PM UTC

Live Case Study - The First Step to Understanding Your Customer

"A great offer will genuinely move a customer to a desired “After” state… ...and great marketing simply articulates the move from the “Before” state to the desired 'After' state." - Ryan Diess Ultima…

37 upvotes 4 replies $0.28
stephan
@stephanserrano Jun 29, 2017, 4:28 PM UTC

Live Case Study - Selecting Our Target Market

I want to answer one question: Who are we going to serve? Our challenge is to create something irresistible for one person. People are unique. We all have personal preferences - things we love to do,…

41 upvotes 1 replies $0.29
stephan
@stephanserrano Jun 27, 2017, 7:09 PM UTC

Spacing Crops | Urban Farming Day 3

Grow Gardens. Not Lawns Last post I shared what we learned about DTM - and how we're using it to guide our crop selection. However, DTM is only one of five criteria (and we might be adding another) i…

13 upvotes 9 replies $0.33
stephan
@stephanserrano Jun 26, 2017, 10:07 PM UTC

Understanding DTM! | Urban Farming Day 2

"Grow Gardens. Not Lawns." Last post I shared our fledgling farm's limitations and goals. Our first challenge? Deciding what crops to plant. ## What DTM stands for... Working dinner w/ @nikkij DTM st…

11 upvotes 7 replies $0.23
stephan
@stephanserrano Jun 25, 2017, 11:06 PM UTC

Selecting Our Crops! | Urban Farming Day 1

*It all started with a phrase my brother spoke to me... ### "Grow Gardens. Not Lawns." ## Quick Introduction This is our first garden. Any and all suggestions are more than welcome! We know nothing.…

13 upvotes 11 replies $0.17

stephan

Live Case Study - The First Step to Understanding Your Customer

Live Case Study - Selecting Our Target Market

Spacing Crops | Urban Farming Day 3

Understanding DTM! | Urban Farming Day 2

Selecting Our Crops! | Urban Farming Day 1